Foundation
Guidelines for the company's core values, brand personality, and voice, which inform the tone and style of its communications.
Purpose
Red Door Interactive, a leading marketing agency based in San Diego, has built its reputation on the principle of providing clear and effective marketing solutions in an increasingly complex and competitive landscape. As such, the agency has developed a foundational statement that guides its work and sets it apart from other players in the industry.
Clarity and connection to break through in a complex marketing world.
This encapsulates Red Door Interactive's commitment to cutting through the noise, simplifying complex messages, and creating meaningful connections between brands and their customers. In today's rapidly evolving marketing environment, where consumers are bombarded with an endless stream of messages and information, this statement is more important than ever. Red Door Interactive's unwavering focus on clarity and connection is what enables the agency to help its clients succeed and stand out in a crowded marketplace.
Core Values
Red Door Interactive's core values are the fundamental beliefs that guide the agency's behavior, actions, and decisions. These values serve as the foundation of the agency's culture and are embraced by every team member.
We approach our days with passion, pride, and purpose to inspire and encourage each other to take chances toward a better future.
We share with purpose to give those around us the information and knowledge they need or want to reach our collective goals.
To achieve exceptional results, we clarify our respective goals to work within - or around - constraints. Then, we eliminate what doesn’t matter to focus on the things that do.
To build resilience, we are courageous enough to take each step in the unending journey of improvement.
Ours is a culture of open-mindedness and respect 100% of the time. We build authentic, enduring relationships through candor and kindness.
Personality
It means we don’t have to answer to any stakeholders or holding companies, and can focus instead on our people, our clients, and doing good work.
The Red Door brand personality is founded on this independence, and can be summed up in four main traits: trustworthy, intelligent, dynamic, and confident.
We're fiercely independent–and that's not going to change.
Voice
Our brand voice guides the way in which we communicate to our audience, and should always reflect our personality.
How we talk the talk:
Trustworthy
We leave no stone unturned, no tactic untested. Our clients can depend on us to identify the right programs for their business, and to be transparent when something isn’t working so we can swiftly adjust. Consistency in our language is key: we’re straightforward, concise, and clear, never misleading, verbose, or convoluted. We speak reassuringly and always with solutions in mind, letting our people know that we’ve got their back.
Don't say:
- There are drastic differences between the two platforms that you need to be aware of, as choosing the wrong option will severely impact your business.
- Word choices like “drastic” and “severe” are too overstated, and the overall tone is anxious and negative.
Do say:
- We’ll breakdown the significant differences between the two platforms, helping you choose the best option for your business.
- The phrasing is solution-oriented, and the tone is more positive and reassuring.
Intelligent
Being data-driven is not just a buzzword for us.
Together with the right tools and top talent, data informs our every approach, leading to results that make a real impact. As a team, our drive to exceed is fueled by our desire to learn—even as a thought leader in the industry, we are openminded and always curious.
We convey ourselves as smart, not arrogant, helpful, not condescending. We develop relationships as a strategic partner, where our clients’ success is our success, too.
Don't say:
- Leveraging the best tools in the industry, we can fix any business problem you have.
- The language speaks too much in absolutes, and the tone comes off as boastful.
Do say:
- Using the right tools for your needs, we can help you identify your unique business problems and develop a plan to solve for them.
- The language is inclusive, making the client feel more like a partner than a patient.
Dynamic
We’re not afraid of change. In fact, we embrace it, because we know that with change comes positive growth. It’s why “evolve” is one of our Core Values—it captures our ability to be efficient in our processes, agile in our approach, and innovative in our practices.
In tonality, we’re engaging and spirited, but not obnoxious or too whimsical. We’re knowledgeable without the pretentiousness, because we’re always open and eager to know more.
Don't say:
- We are always at the forefront of new technologies, so our business is supported by only top-notch solutions.
- The sentiment comes across as rigid and detached.
Do say:
- We’re always discovering new technologies that best support our clients’ businesses as well as our own.
- The language is friendlier, and the tone is more sincere and engaged.
Confident
We take pride in our passionately driven team of individuals, each contributing their own unique skills to our whole.
And because of this pride, we don’t need to try to be impressive: rather, we prove ourselves by the long-standing relationships we build, and the results we deliver.
We speak in a way that is calm, direct, and wholehearted, without the extra fluff. We use active voice as much as possible, reflecting that we are certain and capable in all that we do.
Don't say:
- Customers are met at various touchpoints along their journey, where authentic experiences can be delivered.
- Uses passive voice, and sounds uncertain.
Do say:
- We meet customers at all the right touchpoints along their journey, delivering authentic experiences.
- Uses active voice, and the message comes across in a more direct way.
