Foundation

Positioning Statement

Marketers are under more pressure than ever to deliver meaningful results, and often with fewer resources. They need an agency partner who can help turn challenges into opportunities because their current setup isn’t cutting it.

This is where Red Door comes in. We’re the long-term advantage that not only has the experience and track record to successfully navigate the road ahead, but also the agility and diversity of skillsets to build cohesive, integrated programs that can adapt as needs evolve.

Positioning Statement

Partner to senior-level marketers at $200M+ brands, providing clever integrated marketing that provides confidence they can deliver value to the C-Suite

Single-Minded Proposition (SMP)

Together WE craft clever solutions that renew confidence.

Greater Together™

At Red Door Interactive, we believe true partnership is the key to long-term success. And it's deeper than just a business agreement. It’s the honesty, passion, and commitment we bring to every relationship. It’s the seamless integration of tactics across channels. It’s the thoughtful blend of performance and brand, as we work as one team to solve unique marketing challenges.

At Red Door Interactive, we believe we’re Greater Together.™

Core Values

Red Door Interactive's core values are the fundamental beliefs that guide the agency's behavior, actions, and decisions. These values serve as the foundation of the agency's culture and are embraced by every team member.

Inspire (passionately)​​

We approach our days with passion, pride, and purpose to inspire and encourage each other to take chances toward a better future.

Share (intentionally​)

We share with purpose to give those around us the information and knowledge they need or want to reach our collective goals.

Exceed (effectively​)

To achieve exceptional results, we clarify our respective goals to work within - or around - constraints.  Then, we eliminate what doesn’t matter to focus on the things that do.

Evolve (courageously)​

To build resilience, we are courageous enough to take each step in the unending journey of improvement.

100% Jerk Free (candidly​)

Ours is a culture of open-mindedness and respect 100% of the time. We build authentic, enduring relationships through candor and kindness.

Personality

Integration is at our core. And that’s not going to change.

We stand by the mantra that the whole is greater than the sum of its parts. That’s why in everything we do—from the way we approach marketing programs to the way we collaborate with clients and team members—we lean into a spirit of togetherness, working as one to create meaningful impact.

The Red Door brand personality is founded on this mindset and can be summed up in four main traits: trustworthy, intelligent, dynamic, and confident.

Voice

Our brand voice guides the way in which we communicate to our audience, and should always reflect our personality.

How we talk the talk:

Trustworthy

We leave no stone unturned, no tactic untested. Our clients can depend on us to identify the right programs for their business, and to be transparent when something isn’t working so we can swiftly adjust. Consistency in our language is key: we’re straightforward, concise, and clear, never misleading, verbose, or convoluted. We speak reassuringly and always with solutions in mind, letting our people know that we’ve got their back.

Don’t say:

• There are drastic differences between the two platforms that you need to be aware of, as choosing the wrong option will severely impact your business.
• Word choices like “drastic” and “severe” are too overstated, and the overall tone is anxious and negative.

Do Say:

• We’ll breakdown the significant differences between the two platforms, helping you choose the best option for your business.
• The phrasing is solution-oriented, and the tone is more positive and reassuring.

Intelligent

Being data-driven is not just a buzzword for us.

Together, with the right tools and top talent, data informs our every approach, leading to results that make a real impact. As a team, our drive to exceed is fueled by our desire to learn—even as a thought leader in the industry, we are open-minded and always curious.

We convey ourselves as smart, not arrogant, helpful, not condescending. We develop relationships as a strategic partner, where our clients’ success is our success, too.

Don’t say:

• Leveraging the best tools in the industry, we can fix any business problem you have.
• The language speaks too much in absolutes, and the tone comes off as boastful.

Do say:

• Using the right tools for your needs, we can help you identify your unique business problems and develop a plan to solve for them.
• The language is inclusive, making the client feel more like a partner than a patient.

Dynamic

We’re not afraid of change. In fact, we embrace it, because we know that with change comes positive growth. It’s why “evolve” is one of our Core Values—it captures our ability to be efficient in our processes, agile in our approach, and innovative in our practices.

In tonality, we’re engaging and spirited, but not obnoxious or too whimsical. We’re knowledgeable without the pretentiousness, because we’re always open and eager to know more.

Don’t say:

• We are always at the forefront of new technologies, so our business is supported by only top-notch solutions.
• The sentiment comes across as rigid and detached.

Do say:

• We’re always discovering new technologies that best support our clients’ businesses as well as our own.
• The language is friendlier, and the tone is more sincere and engaged.

Confident

We take pride in our passionately driven team of individuals, each contributing their own unique skills to our whole.

And because of this pride, we don’t need to try to be impressive: rather, we prove ourselves by the long-standing relationships we build, and the results we deliver.

We speak in a way that is calm, direct, and wholehearted, without the extra fluff. We use active voice as much as possible, reflecting that we are certain and capable in all that we do.

Don’t say:

• Customers are met at various touchpoints along their journey, where authentic experiences can be delivered.
• Uses passive voice, and sounds uncertain.

Do say:

• We meet customers at all the right touchpoints along their journey, delivering authentic experiences.
• Uses active voice, and the message comes across in a more direct way.