Color

Specifications for the primary and secondary colors of the brand, and their recommended usage ratios.

Table of contents

Primary Colors

Core brand colors that define the visual identity and ensure strong recognition.

Swatches

RDI Red
RGB: 167/41/39
CMYK: 0/75/77/35
HEX: #a72926
Black
RGB: 32/31/29
CMYK: 0/3/9/87
HEX: #201f1d
Light GRey
RGB: 241/240/238
CMYK: 0/0/1/5
HEX: #f1f0ee
White
RGB: 255/255/255
CMYK: 0/3/0/0
HEX: #ffffff

Secondary Colors

Supporting shades that complement the primary palette for depth and versatility.

Swatches

Dark Red
RGB: 102/24/22
CMYK: 0/76/78/60
HEX: #661816
Neutral light
RGB: 162/161/158
CMYK: 0/1/2/36
HEX: #a2a19e
Neutral Medium
RGB: 68/65/62
CMYK: 0/4/9/73
HEX: #44413e
Neutral Lighter
RGB: 228/226/223
CMYK: 0/1/2/11
HEX: #e4e2df

Color Usage Ratio

To best express our brand personality, our color palette must remain in its intended usage ratios. The color chart shown here depicts the amount and prioritization of each color.

Keep in mind that this chart is for guideline purposes only. Not every color needs to be used at the same time, or in the exact amount reflected here.

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