Everything you need to know about our brand

Guidelines for the company's core values, brand personality, and voice, which inform the tone and style of its communications.

Guidelines for the proper use and presentation of the company's logo.

Specifications for the primary and secondary colors of the brand, and their recommended usage ratios.

Guidelines for the typefaces and font styles that should be used in different types of content and materials.

Specifications for the design and layout of the company's website, as well as accessibility and imagery considerations.

Guidelines for the use of photography to ensure visual consistency with the brand's identity

Standards for grammar, punctuation, and style in all written content associated with the brand.